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SEO ROI Calculator

Estimate the monthly traffic, leads and revenue SEO can realistically generate for your business — based on your numbers.

Use the free SEO Checker or Google Keyword Planner to estimate this.
Position 1–3 captures the vast majority of clicks.

Your estimated SEO results

Monthly organic clicks0
New customers / month0
Monthly revenue from SEO$0
Annual revenue$0

Estimates use industry-average organic click-through rates by position. Real results vary by market and competition.

Get these numbers for real
Bilingual EN/ES Miami-Dade experts Technical-first Transparent reporting
Working through the SEO revenue math for a Miami business Real-world math
01 — The math, worked through

Say you're a dentist in Coral Gables

Your main keyword gets ~2,000 searches a month. At position #8 you capture ~4% of clicks — about 88 visitors. At position #2 you capture ~25% — about 494 visitors. Same keyword, same city: 5.6x the traffic. At a 3% conversion rate and $1,200 per new patient, that's the difference between ~$3,100 and ~$17,700 a month.

The gap between page two and the top 3 is where the money is
Once earned, that traffic doesn't bill you per click
What that campaign costs in Miami →

Realistic starting inputs by Miami industry

Don't know what to type into the calculator? These are the planning ranges we use with Miami clients — plug in the row that matches your business, then refine with your own numbers.

IndustryWhat one customer is worthTypical site conversion
Dental practice$1,200–$1,500 first year2–5%
Law firm$5,000+ per case2–4%
Home services / roofing$350–$10,000+ per job3–7%
Med spa / beauty$600–$1,200 per client3–6%
Restaurant$300+ repeat customer5–10%
Real estate$9,000+ per commission1–3%

Planning ranges, not guarantees — your market, offer and site quality move these numbers. That's exactly what a free audit pins down.

Comparing SEO cost per lead with Google Ads for Miami businesses $31 vs $181 per lead
02 — Rented clicks vs. owned rankings

Ads stop the day you stop paying. Rankings don't.

Across industries, organic search generates leads at roughly $31 per lead versus $181 for PPC. In Miami's expensive verticals — law, medical, roofing — a single click can cost $25 to $300+. SEO takes months to build, but every ranking you earn keeps producing without a per-click bill. The smartest budget runs ads for instant demand while organic compounds underneath.

Organic compounds — month 12 outperforms month 3
Bilingual pages capture the 35% of Miami searching in Spanish
SEO vs. Google Ads — the full breakdown →

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We'll run your real keywords, your real market and your real competitors — and show you the revenue you're leaving on the table. Free, in English or Spanish.

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How this SEO ROI calculator works

It multiplies your keyword's monthly search volume by the average organic click-through rate for your target Google position, then applies your conversion rate and customer value to estimate monthly and annual revenue. It's a realistic, back-of-the-envelope model — the same logic our strategists use to prioritize campaigns.

The numbers are most useful as a comparison: model where you rank today versus where you could rank, and the gap is the revenue SEO is leaving on the table. Two inputs move the result the most — your target position (moving from page two to the top three multiplies your clicks) and your conversion rate (a faster, clearer, bilingual site turns more of that traffic into customers). If you are unsure of your search volume, run your main keyword through the free SEO Checker first.

SEO ROI — frequently asked questions

What is a good ROI for SEO?+
A healthy SEO program typically returns several dollars for every dollar invested once it matures — often 3x–10x — because organic traffic compounds and does not cost per click like ads. Early months are an investment; the return grows as rankings build.
How long before SEO pays for itself in Miami?+
Most Miami businesses see meaningful movement in 3–6 months and a clear positive return within 6–12 months, depending on competition and starting point. Competitive niches like law and medical take longer but carry higher customer value.
How accurate is this ROI calculator?+
It is a realistic estimate, not a guarantee. It uses industry-average organic click-through rates by Google position and your own conversion rate and customer value. Real results vary with competition, seasonality and how well the campaign is executed.
Why use organic click-through rate instead of just traffic?+
Because position determines how many searchers actually click. Ranking #1 can earn 30%+ of clicks while #5 earns under 10%, so the same search volume produces very different traffic depending on where you rank — which is exactly what this tool models.

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