GBP accounts for 32% of your Local Pack ranking. This is the single most important thing you control.
Search your business name on Google right now. Look at the right side of the results (desktop) or the top card (mobile).
Give yourself 1 point for each: - Your Google Business Profile exists and is verified (you can log in and edit it) - Your primary category is specific, not generic ("Pediatric Dentist" not "Dentist," "Personal Injury Lawyer" not "Lawyer") - You have 20 or more real photos uploaded (not stock photos) - Your services are listed with descriptions - You have posted a Google Post in the last 30 days
Your GBP score: ___ / 5
If you scored 0-1: This is your emergency. The GBP guide walks through every field. Businesses with complete profiles get 70% more visits and 520% more calls than incomplete ones. Fix this before you touch anything else.
Category 2: Reviews (0-5 points)
Reviews account for 16-20% of your Map Pack ranking and 87% of consumers read them before choosing a local business.
Check your Google Reviews right now.
Give yourself 1 point for each: - You have 20 or more Google Reviews total - Your average rating is 4.5 stars or higher - You have received at least 3 new reviews in the last 60 days - At least some reviews mention specific services by name (not just "great service!") - You respond to reviews within 48 hours (check your last 5 reviews)
Your review score: ___ / 5
If you scored 0-2: Start asking every client for a review today. The ask is simple: "Would you mind leaving a Google Review? It really helps." Send the link within 2 hours of service. The review playbook covers the full strategy.
Category 3: Website Schema Markup (0-5 points)
Schema tells Google what your business IS, not just what words are on your pages. 72% of page-one results use schema markup.
Go to Google's Rich Results Test and paste your homepage URL.
Give yourself 1 point for each: - The test detects ANY structured data on your site - LocalBusiness or Organization schema is present - FAQPage schema is present on at least one page - Your schema includes a sameAs property linking to your social profiles - Service or Product schema is present for your offerings
Your schema score: ___ / 5
If you scored 0: You are invisible to Google's AI systems at the structured data level. The entity-based search guide explains why this matters and the audit guide shows how to implement it. This is the category most businesses score lowest on.
Category 4: Mobile Speed (0-5 points)
63% of local searches happen on mobile. If your site is slow, Google ranks you lower and visitors leave.
Go to PageSpeed Insights and test your homepage URL on mobile.
Give yourself 1 point for each: - Mobile performance score is 50 or above (green or yellow, not red) - Mobile performance score is 75 or above - Largest Contentful Paint (LCP) is under 2.5 seconds - Cumulative Layout Shift (CLS) is under 0.1 - Your site loads on mobile without anything breaking, shifting, or requiring pinch-to-zoom
Your speed score: ___ / 5
If you scored 0-1: Your website is actively repelling visitors and suppressing your ranking. The SEO audit covers the technical fixes. Speed improvements can show ranking lifts in as little as 4 weeks.
Category 5: Bilingual Presence (0-5 points)
This category is Miami-specific. 35% of Miami searches happen in Spanish. 1.9 million residents speak Spanish at home. If you are invisible in Spanish, you are invisible to a third of your market.
Give yourself 1 point for each: - Your Google Business Profile has service descriptions in Spanish - Your website has at least one Spanish-language page (not Google Translate, native Spanish) - You have at least 5 Google Reviews written in Spanish - You respond to Spanish reviews in Spanish - You have a Q&A entry on your GBP in Spanish
Your bilingual score: ___ / 5
If you scored 0 and you serve any Spanish-speaking clients: You are ignoring 35% of the market where competition is 75-85% lower than English. In Hialeah (95% Hispanic) and Doral (85% Hispanic), this is not optional.
Category 6: Content Depth (0-5 points)
Thin content ranks for nothing. Deep content ranks for everything. Google rewards pages that answer questions thoroughly.
Open your website and check your service pages.
Give yourself 1 point for each: - Each major service has its own dedicated page (not all services on one page) - Your service pages are longer than 500 words each - Your website has a blog or resources section with at least 5 published articles - At least one page has an FAQ section with 5 or more questions - Your content mentions specific Miami neighborhoods you serve by name
Your content score: ___ / 5
If you scored 0-1: Your website is likely a digital brochure, not a ranking asset. The 10 mistakes article covers this as the most common SEO failure: having one "Services" page instead of individual pages for each service. Every article in the industry vertical library covers what content your specific business needs.
Category 7: Link Profile (0-5 points)
Link signals account for 26% of local organic ranking. You do not need hundreds of links. You need the right ones.
Give yourself 1 point for each: - You are listed in your local chamber of commerce or business association with a link to your website - You are listed in at least one industry-specific directory (Avvo for lawyers, RealSelf for med spas, Healthgrades for medical, etc.) - A local news outlet, blog, or publication has mentioned or linked to your business in the past 12 months - You have been linked from an event page, sponsorship page, or community organization website - When you search your business name in quotes on Google, at least 10 different websites mention you
Your link score: ___ / 5
If you scored 0-1: Your website has little external authority. The link building guide covers the five types of local links that matter and how to earn them without spending money. Start with your nearest chamber of commerce membership.
Category 8: AI Search Citability (0-5 points)
This is the 2026 category that most businesses have never thought about. AI Overviews now appear on 16% of all queries and 68% of consumers have used ChatGPT for local recommendations.
Give yourself 1 point for each: - Your website has FAQPage schema markup (check Category 3) - Your service pages open with a direct-answer paragraph (40-60 words answering what the service is, not marketing fluff) - You have at least one page that includes specific data points with named sources - When you ask ChatGPT "[your category] in [your neighborhood] Miami," your business appears in the response - When you search your primary service + city on Google, an AI Overview appears AND cites a local business (even if it is not yours, the opportunity exists)
Your AI score: ___ / 5
If you scored 0: This is not a failure yet because most businesses score 0 here. But it is an opportunity because early movers lock in entity recognition before competitors. The AI search guide covers what makes a business citable.
Category 9: Local Citation Consistency (0-5 points)
Your Name, Address, and Phone (NAP) must be identical everywhere Google finds you. Inconsistencies confuse entity matching and suppress rankings.
Search your business name in quotes on Google. Look at the first 20 results.
Give yourself 1 point for each: - Your business name is spelled exactly the same on every listing you can find - Your address format is identical everywhere (not "123 Main St" in one place and "123 Main Street, Suite A" in another) - Your phone number is the same everywhere (no old numbers on forgotten directories) - Your website URL is the same everywhere (not www on some and non-www on others) - You do not have duplicate Google Business Profile listings
Your citation score: ___ / 5
If you scored below 3: NAP inconsistencies are one of the easiest problems to fix and one of the most damaging to leave unfixed. The audit guide covers how to identify and correct every inconsistency. This is the kind of problem you can fix in a single afternoon.
Category 10: Conversion Tracking (0-5 points)
If you cannot measure organic leads, you cannot know whether SEO is working. The ROI guide covers why this matters.
Give yourself 1 point for each: - Google Analytics 4 (or equivalent) is installed on your website - You have at least one conversion event set up (form submission, phone call click, or booking completion) - You can filter your analytics by traffic source to see "organic search" separately - You know how many leads came from organic search last month (even approximately) - You have compared your organic cost-per-lead to your paid cost-per-lead at least once
Your tracking score: ___ / 5
If you scored 0: This is the Revenue Attribution Gap. You are spending money on marketing but cannot tell which channel is producing results. Fix this before investing more in any channel. The ROI framework walks through GA4 setup, conversion tracking, and the four numbers every business should track.
Add Up Your Score
Write your totals:
CategoryYour Score1. Google Business Profile___ / 52. Reviews___ / 53. Schema Markup___ / 54. Mobile Speed___ / 55. Bilingual Presence___ / 56. Content Depth___ / 57. Link Profile___ / 58. AI Search Citability___ / 59. Citation Consistency___ / 510. Conversion Tracking___ / 5TOTAL___ / 50What Your Score Means
0-15: Critical. Your business is effectively invisible on Google. The good news: every improvement from here produces dramatic results because you are starting from zero. Start with Category 1 (GBP) and Category 2 (Reviews). These two cost nothing and control nearly half of local ranking. Then read How to Rank on Google in Miami for the full foundation.
16-25: Foundation missing. You have some presence but significant gaps. Most Miami businesses fall in this range. Identify the two categories where you scored 0 or 1 and fix those first. The highest-impact fixes are typically GBP, reviews, and bilingual presence because they cost nothing and move the needle fastest. If budget allows, an agency can accelerate the technical work (schema, speed, links) while you handle the relationship work (reviews, GBP posts).
26-35: Competitive but leaking. You are in the game but leaving opportunities on the table. Your biggest gains are likely in categories 3 (schema), 5 (bilingual), and 8 (AI citability) because these are the areas your competitors also have not addressed. At this level, the SEO ROI should be measurable. If it is not, Category 10 (tracking) is the bottleneck.
36-45: Strong position. You are ahead of approximately 90% of local competitors. Focus on the categories where you scored 3 or below. At this level, the gains are incremental but cumulative: each point represents a specific competitive advantage. Entity-based search, link building, and AI citability are the differentiators that separate page-one rankings from Map Pack dominance.
46-50: Dominant. You are operating at a level most competitors cannot match. Maintain your score through consistent activity (weekly GBP posts, ongoing reviews, content updates) and monitor for competitive shifts using the Miami SEO Calendar for seasonal opportunities. Re-score quarterly to catch any decline before it impacts revenue.
The Three Scores That Matter Most in Miami
If you are overwhelmed and want to focus on just three things:
Score 1: GBP. 32% of local ranking. Free to optimize. Fastest results. If this is below 3, nothing else matters until you fix it.
Score 2: Reviews. 16-20% of ranking plus 87% of consumers read them. Free to generate. Takes weeks, not months. If this is below 3, start asking today.
Score 3: Bilingual. 35% of your market. 75-85% less competition. Free to build. If this is 0 and you serve Hispanic clients, you are invisible to a third of Miami.
A business scoring 5/5 on these three categories alone is ahead of the vast majority of local competitors, regardless of what the other seven categories show. Start here. Build outward.
Re-Score Quarterly
Bookmark this page. Come back every 90 days and re-score. Track the number over time. A rising score means your SEO is improving. A flat score means you have stalled. A declining score means something has changed and needs attention.
The scorecard is not a one-time exercise. It is a measurement rhythm. Fifteen minutes, once a quarter, tells you more about your SEO health than any monthly agency report that only shows traffic charts.
Your number today is your starting point. What you do about it determines where the number goes next.
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